By Alexander Rauser, Special to Gulf News

Articles from the author

Ramadan promotions can embrace consumer journey

The period offer marketers a test case of how to get in a compelling narrative

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Google ups the game with ‘customer match’

For businesses, it offers them leverage to go in with targeted messages

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Ads need to be more than pretty pictures

The margin of error is wafer thin for brands on Instagram

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Mobility changes rules of engagement

It will be a winner takes all game as brands and marketers adapt on the fly

Mobility changes marketing’s rules of engagement

Making ads count on the internet

Demand side platforms allows advertisers to target users more accurately

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Handling the tricky parts during site migration

Ensure the best parts from the legacy site are retained in the transfer

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Grabbing a consumer over social media

With the right tactics, marketers can easily boost conversion rates

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Some home truths for a digital marketing plan

Make sure to set the right metrics and be spot-on with audience targeting

Some home truths for a digital marketing plan

Web designs that can give your presence an edge

Whether the card layout of Pinterest or Hero images, they serve a higher purpose

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How health care can call in an influencer’s help

They can help create a base of goodwill in favour of one provider over another

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Mobility the best connect for today’s travellers

Travel industry is just getting started with unleashing full possibility of apps

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