By Abdulwahed Juma, Special to Gulf News

Articles from the author

Influencers need a lift to their game

Brands and marketing campaigns will not be kind to those who don’t

If brands want to get into influencers, check out those with micro- and macro- follower bases. They are far more likely to be credible.

Reaching out to communities

Leading businesses in the UAE have a role to play in effecting this communications

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Building new career pathways for Emirati talents

Involvement of Emirati talent can help drive creative sector forward

Building new career pathways for Emirati talents

Preparing for a time when a blink can download files

Be it augmented or virtual, reality will be undergoing a few transformations

Preparing for a time when a blink can download files

Agility premium in corporate communications

But companies shouldn’t mistake speed of response as right message all the time

Nino José Heredia/©Gulf News

Brands need clarity talking to Emiratis

In many an instance, their campaigns only have a surface gloss and little else

Brands could do with clarity talking to Emirati audiences

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