Alex Malouf, Special to Gulf News

Articles from the author

Publishers can influence future of media industry

Big Tech wants more of content, but how do their revenue share arrangements work out?

For the world's publishing industry, it's a moment for introspection. Sure, aligning with Apple or Google can help. But the future lies in getting more creative with the content.

Time UAE brands got back their emotions in messaging

Pandemic year had somehow sucked out all such finer sentiments from campaigns

Brands can be at the top of their game even by mixing product messages with the right touch of emotional cues.

Brands can still deliver right messages in crisis times

But please don’t merely add to the existing noise and hastags already out there

Brands kept their distance during the lockdown phase, and only getting into the frame when they had a clear and sharp message to deliver.

TRENDING STORIES