Ahmad Abu Zannad, Special to Gulf News

Articles from the author

Brands shouldn't talk up values for gimmickry

Consumers can easily get turned off by brands' social messaging

Brands must avoid taking a misstep by trying to be too earnest on social causes. Weigh the risk and reward of taking such a position - and do it only if it truly means something.

It’s time to ditch the old ‘normal’

One of the first that needs to go is the assembly-line, 9-6 workplace mindset

Love in the Time of Covid-19: Punjabi Couple Have Online Wedding. Going beyond the global lockdown, there is a growing concern around the speculation that we are never going back to normal.

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