Bernie Sanders, a Democratic socialist, just won the New Hampshire primary in the US. Sanders is also winning the Internet. Tumblr has turned into a giant Bernie Sanders campaign rally. A tattoo of the candidate’s face has gone viral—and now many tattoo shops in the US are even offering it for free. “Feel the Bern” began as a simple hashtag and has exploded in popularity over the past few months, becoming the de facto slogan for the Bernie Sanders campaign. The phrase is virtually everywhere now: on television, in print, on T-shirts, even on Snapchat filters.

#FeeltheBern - It turns out a woman named Winnie Wong created the hashtag. An in-demand digital strategist and co-founder of People For Bernie, which is one of the main groups campaigning for Sen. Sanders, Wong and her team work very closely with the campaign. They wanted to create a campaign that young people could enjoy.

@PCNHKatieL: “This #sanders pizza is really spicy #FeelTheBern”

@People4Bernie: “We’ve marched in the streets, now to #FeelTheBern it’s time to #VoteTogether”

@abbyysuhfgt: “Another patch I drew. #FeelTheBern raised_hands”

@Urza83: “So true. #FeelTheBern #Bernie2016”

@BenJealous: “Enough said. #FeelTheBern”

@saline: “Hillary is not done. #FeelTheBern will not win in the South, Al Sharpton or no. Watch and see. @HillaryClinton #NHPrimary #USpolitics”

@GodlessNZ: “Yeah Hillary is out of touch with social media lol #FeelTheBern”

@GodlessNZ: “Exactly - don’t #SettleForHillary mediocrity will get us nowhere #FeelTheBern #SCforBernie #WhatFirewall”

MoveOn.org: “Yes - we’re still excited! Let’s hear it for #PeoplePower & the #PoliticalRevolution #NotMeUs #VoteTogether #FeelTheBern Bernie Sanders, #2016”