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Officials of IWC Schaffhausen and the Volvo Ocean Race seal the sponsorship deal with a handshake. Volvo Ocean Race 2011 will start in the Spanish port of Alicante in October. Image Credit: Supplied

Dubai: IWC Schaffhausen has been announced as the official time-keeper and sponsor of the Volvo Ocean Race starting in October this year.

The Volvo Ocean Race is considered the pinnacle of sailing, bringing together an ultimate mix of world-class sporting competition, adventure and technology.

It is a unique blend of onshore glamour, offshore drama and endurance and is, undeniably, the world's premier ocean race and one of the most demanding team sporting events in the world.

The Volvo Ocean Race 2011 will start in the Spanish port of Alicante in October and finish in Galway, Ireland, in July 2012.

During the nine months of the race, the teams will sail 39,270 nautical miles of the globe's most treacherous seas.

"It's my pleasure to welcome IWC Schaffhausen as the official timekeeper of the Volvo Ocean Race 2011-12," said Knut Frostad, CEO, Volvo Ocean Race.

"IWC Schaffhausen will also sponsor the prestigious 24-hour record competition in the race. With its pioneering and innovative attitude, the celebrated watch brand IWC Schaffhausen is a perfect match for the Volvo Ocean Race."