Dubai: In the recently concluded Etisalat F1x3, the region's first-of-its-kind promotion, 112 winners experienced live racing thrills in the Etisalat F1x3 car, an original F1 racing car with three seats, especially designed to provide the ultimate racing experience on the tracks.
Overwhelming
Etisalat's F1x3 car racing promotion ran parallel to the current Formula One racing and also received an overwhelming response from customers.
The winners included 18 different nationalities and children below the required age who were authorised and accompanied by their parents for the ride, as a safety measure and part of the promotion's terms. Winners were handed certificates signed by the professional racers as a memento of their participation in the region's first live racing experience.
The promotion entitled customers who sent a text message ‘F1x3' to 1110, purchased an iPhone or any etisalat mobile broadband bundle during the promotion period, the chance to ride with a professional driver at the Dubai Autodrome on October 25 and 26.
The race at the Dubai Autodrome featured a completely controlled and safe drive by professionals experienced in international championships, enabling them to hit extraordinary speeds in the safest way possible.
Passengers were equipped with FIA-approved race suit, boots, gloves and helmet. Safety measures followed with medical first-responder units on standby at the track. The F1x3 specifications are similar to a real racing car, including the engine capacity, acceleration, and maximum speed.
