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Sports Council in MoU with Italian firm

R.C.S. Media to help conduct Dubai Tour

Image Credit: Ahmed Ramzan/Gulf News
Dr. Ahmad Al Sherif (centre) along with Lorenzo Giogetti (right) and Rashid Al Awadi, Director of Communicationand Marketing at Dubai Sports Council.
Gulf News

Dubai: Dubai Sports Council has signed a Memorandum of Understanding with R.C.S. Sports, a member of the Italian R.C.S. Media group, to facilitate hosting the Dubai Tour cycling event next year.

On Friday, the Dubai Sport Council announced the launch of the Dubai Tour, which has been included on the calendar by the International Cycling Union (UCI), in the presence of Shaikh Mansour Bin Mohammad Bin Rashid Al Maktoum and cycling aces like Alberto Contador, Vincenzo Nibali, Ryder Hesjedal and Tony Martin. The 18-kilometre track on Al Qudrah Road near Bab Al Shams was opened at the same time.

Dubai Sport Council presented the race logo and the new race jersey, designed by the Italian fashion house Versace, at a press conference on Monday.

Dr Ahmad Al Sherif, Secretary General of Dubai Sports Council, and Lorenzo Giorgetti, Commercial director of R.C.S. Sports, signed the agreement to conduct and promote the event at the international level.

R.C.S. Sports deals in organising major sports events and specialises in international cycling tours, notably the Giro d’Italia, arguably the second most important race after the Tour de France. The parent group R.C.S. Media owns a number of major sport and general newspapers and magazines and international television channels, making it one of the leading sports marketing companies.