RIO DE JANEIRO: Organisers of the 2016 Olympics in Rio de Janeiro say they have matched the domestic sponsorship revenues for the 2012 Games and expect to surpass London’s total with almost two years to go.
Renato Ciuchini, the chief commercial officer of the Rio Games, said Wednesday that Rio has already earned 2.6 billion reals ($1 billion) (Dh3.67 billion) in sponsorship.
London raised about $1.1 billion (Dh4 billion) from domestic sponsors.
Ciuchini says Rio has reached about 85 percent of its local sponsorship sales goal despite a slumping economy and corruption allegations aimed at Petrobras, Brazil’s state-run oil giant. He termed the recent World Cup “a good thing for us” in stimulating sales.
