Abu Dhabi: The International Petroleum Investment Company (IPIC) has signed an agreement to become title sponsor of the new ITU World Triathlon Abu Dhabi, which will see close to 2,100 athletes from around the world swim, bike and run around Abu Dhabi’s Corniche this weekend.
IPIC has added the event to its burgeoning sports portfolio, with an increasing appetite for triathlon in the UAE a key driver behind the company’s decision to get involved.
“Our sponsorship of the IPIC World Triathlon Abu Dhabi represents IPIC’s commitment to supporting all levels of sport, from grass roots to professional,” said Khadem Al Qubaisi, Managing Director of IPIC.
“Our partnership with the ITU World Triathlon Series season opener in Abu Dhabi is a reflection of IPIC’s values in supporting a healthy lifestyle through mass participation sports.
“We are proud to play our part in the development of triathlons in the UAE. This event provides a fantastic opportunity for all age groups to become engaged in healthy competition, whether that be running, swimming and/or cycling.”
Aref Al Awani, General Secretary of host partner the Abu Dhabi Sports Council, added: “I would like to thank IPIC, whose huge support of the inaugural World Triathlon Series event is paramount. The involvement and support of government institutions such as IPIC is pivotal to the success of the event this week and we are glad that we have all the support we need to put on a stellar event that caters to everyone from spectators to participants.
“We are proud to join forces with one of the leading companies in the capital and we look forward to hosting an unforgettable event this weekend.”
