A chilling anti-domestic violence advert will feature during the Super Bowl, in one of US television’s most coveted slots.

In a year when several American football stars have been accused of domestic violence, campaign group No More has taken the 60 seconds of airtime during the New England Patriots against Seattle Seahawks match.

Ray Rice of the Baltimore Ravens, Adrian Petersen of the Minnesota Vikings and Carolina Panther Greg Hardy were among the stars who had cases against them.

The Super Bowl starts at 3.30am UAE time in the early hours of Monday.

Watch the advert below: