Milk price should not be increased

An attempt to increase the price of milk and dairy produce by any company is likely to be cited by other producers as an excuse to follow suit. Consumers will not be crying over spilt milk but over costlier milk.

In many ways it is natural, that as the economy grows along with the country's increasing population, pressure on prices for essential products will increase. The costs of production and transportation are rising and this is bound to be reflected in the final price. No single product or for that matter service is ever excluded from the laws of economics.

But these pressures must not automatically signal a price increase. That is partly why there is already a monitoring system in place that adjudicates and regulates. This is a vital tool to keep prices of essential goods on an even keel. Not many consumers would care much if the price of, say, caviar shot through the roof. However, if the price of bread or milk is increased even by a small amount the impact will be felt across a broad swathe. There may be a need to increase the price, but the case for it must always be both reasonable and obvious.