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FILE- In this May 6, 2016, file photo, Republican presidential candidate Donald Trump looks at supporters after speaking at a rally in Omaha, Neb. A federal judge agreed Tuesday, May 10, to a request by The Associated Press to unseal about 240 court documents in a case related to the criminal past of a former business partner to Trump. The unusual case involves whether two lawyers should be held in criminal contempt for revealing details about the role of Felix Sater, a former Trump business associate, in orchestrating a Mafia-linked stock fraud scheme and his subsequent cooperation with the U.S. government. (AP Photo/Charlie Neibergall, File) Image Credit: AP

Barely a day goes by when Donald Trump offers Latinos something new to get riled up about. In a “Cinco de Mayo” tweet on Thursday, for example, he declared “I love Hispanics!” in the caption to a selfie that showed him digging into a “taco bowl” at his desk.

“This can’t be serious,” said my Mexican cousin. “No words,” wrote a Cuban colleague. “No” and “disgusting” were just some of the other comments my Latino friends — both Democratic and Republican — posted after I uploaded a screen shot of the tweet to my Facebook page.

The presidential candidate started his campaign by saying that Mexicans are rapists and criminals. He then extended his hateful remarks to include those “coming from all over South and Latin America” and the Middle East, vowed to deport all undocumented immigrants and bar all Muslims, and proposes rescinding birthright citizenship and building a great wall between us Mexico. And yet, he is now the presumptive Republican nominee.

And it’s apparently dawned on him that he might need some of the approximately 27.3 million Latino eligible voters to cast a ballot for him if he actually wants to win.

It’s tempting to simply ridicule the clumsy pandering of his tweet, but it would be a mistake to do so. From the beginning of his run, Trump has been protected by his buffoonery — it’s hidden him from genuine media scrutiny and prompted many to simply shrug him off.

I’ve lost count of the number of friends and colleagues who answered my early alarm with assurances that the Donald was a joke and a distraction.

But “the Hispanics” (as Trump has taken to calling us) were never so cavalier about his emergence as a Republican candidate, his ascent to front-runner nor his presumptive nominee status. The campaign he built on hatred and fear was, from the first, a campaign weaponised against us. Seventeen per cent of the US population is Latino, and 64 per cent of those Latinos are Mexican — the same folks Trump first (and repeatedly) impugned as criminals.

His followers now routinely use derogatory language when responding to Latinos critical of Trump, along with spitting on us, demanding to know our documentation status and even beating the [expletive] out of us.

Even though the majority of US Latinos are either citizens or authorised residents, we don’t cotton to Trumps promise of mass deportation either. 16.6 million people, and a third of US citizens who are children of immigrants, currently live in mixed-status families (where at least one person is out-of-status). Many of us would feel the impact of this far-fetched and inhumane proposal directly.

Who knows what a President Trump would actually do when it comes to the estimated 11 million undocumented immigrants currently in the US. What is clear now, though, is that the proposal serves a dual purpose. One, it is supposed to instill paralysing fear in us Latinos; and two, it is intended to instill mobilising fear in those who blame all the ills of the nation on undocumented immigrants.

Even those Latinos who haven’t been very concerned about the targeting of undocumented immigrants have sounded alarms about Trump’s belligerence toward nations that are historic friends and allies. Trump’s great wall gambit has prompted Mexico — our third largest trade partner and a huge market for US goods — to begin to prepare for the “emergency” the Trump presidency would precipitate.

It came as no surprise to Latinos that a recent poll conducted by Latino Decisions indicated that a full 87 per cent of us view Trump unfavourably and 79 per cent of us view him very unfavourably. What might have been more of a surprise was the revelation that 41 per cent of those Latinos surveyed said they intended to vote in the 2016 specifically to stop Trump.

That 41 per cent should have been 90 per cent (allowing for the 9 per cent of poll respondents who view Trump even somewhat favourably). If there ever was a time for us to mobilise to show our numbers and assert our electoral clout, this is it. We cannot allow Trump to become president. We cannot allow a person whose default understanding of Mexicans and other Latinos is so limited that he can only represent us as criminals or his Cinco de Mayo taco bowl.

In 2012, Latinos voted in record numbers — 71 per cent of us voted for Obama, and 27 per cent of us voted for Romney — but our voter turnout lagged behind other demographics and we constituted only 10 per cent of the electorate. Between then and now, approximately 3.2 million US citizen Latinos have turned voting age. With a big turnout, we have the opportunity to be the electoral demographic that drives Trump out of politics with his tail between his legs and never to return.

Let’s not wait for an invitation, mi gente. Let’s just do it.

— Guardian News & Media Ltd

Sabrina Vourvoulias is the managing editor of AL DÍA News in Philadelphia. She is also the author of Ink, a near-future dystopia and short fiction.