If Hillary Clinton, the Democratic nominee in the American presidential election, loses in November, we will know the reason. The email controversy did her candidacy in. But it needed a helping hand — and the news media readily supplied that.
My analysis of media coverage in the four weeks surrounding both parties’ national conventions found that her use of a private email server while being the United States secretary of state and other scandal references accounted for 11 per cent of Hillary’s news coverage in the top five television networks and six major newspapers. Excluding neutral reports, 91 per cent of the email-related news reports were negative in tone. Then, there were the references to her character and personal life, which accounted for 4 per cent of the coverage; that was 92 per cent negative.
While Republican nominee Donald Trump declared open warfare on the mainstream media — and of late they have cautiously responded in kind — it has been Hillary who has suffered substantially more negative news coverage throughout nearly the whole campaign. Few presidential candidates have been more fully prepared to assume the duties of the presidency than Hillary is. Yet, her many accomplishments as first lady, US senator and secretary of state barely surfaced in the news coverage of her candidacy at any point in the campaign. She may as well as have spent those years baking cookies.
How about her foreign, defence, social or economic policies? Don’t bother looking. Not one of Hillary’s policy proposals accounted for even 1 per cent of her convention-period coverage; collectively, her policy stands accounted for a mere 4 per cent of it. But she might be thankful for that: News reports about her stances were 71 per cent negative to 29 per cent positive in tone. Trump was quoted more often about her policies than she was. Trump’s claim that Hillary “created [Daesh, or the self-proclaimed Islamic State of Iraq and the Levant],” for example, got more news attention than her announcement of how she would handle Daesh.
I also looked at the year before the 2016 primaries began, and even then Hillary had a 2-to-1 ratio of bad press to good press. There was only one month in all of 2015 where the tone of her coverage on balance was not in the red — and even then it barely touched positive territory.
During the primaries, her coverage was again in negative territory and again less positive than Trump’s. After the conventions got underway and Trump got embroiled in a testy exchange with the parents of a slain Muslim US soldier, the tone of his coverage nosedived and her coverage looked rosy by comparison. But even then, it was not glowing. Her convention-period news coverage was 56 per cent negative to 44 per cent positive.
Hypercompetitive environment
Hillary’s emails and the accompanying narrative — “she can’t be trusted” — have been a defining feature of coverage from the campaign’s start. Only occasionally have reporters taken the narrative a step further. How important, exactly, are her emails in the larger context of presidential fitness? And just how large a transgression are they?
Judging from their stories, journalists rate the emails as being a highly important and very serious issue. They cover it heavily and with damning tone. When 90 per cent or more of the coverage of a subject is negative, the verdict is in. Even good news gets turned to her disadvantage. For example, when the FBI announced that her emails did not violate the law, the Los Angeles Times ran a story focused on Trump’s response, quoting him as saying, “This is one of the most crooked politicians in history ... We have a rigged system, folks.”
In today’s hypercompetitive media environment, journalists find it difficult to resist controversies. Political scientist W. Lance Bennett explored this phenomenon around Trump’s 2011 allegation that US President Barack Obama was not a native-born American. Trump’s “birther” statements were seized upon by cable outlets and stayed in the headlines and on newscasts for days. Veteran CNN correspondent Candy Crowley even interviewed Trump, who was then not a political figure at all. She justified it by saying on air: “There comes a point where you can’t ignore something, not because it’s entertaining ... The question was, ‘Is he driving the conversation?’ And he was.” In truth, the news media was driving the conversation, as they have with Hillary’s emails.
Decades ago, the Hutchins Commission on Freedom of the Press concluded that reporters routinely fail to provide a “comprehensive and intelligent account of the day’s events in the context that gives them some meaning”. Whatever else may be concluded about the coverage of Hillary’s emails, context has been largely missing. Some stories spelled out how the merging of private and official emails by government officials was common practice. There were also some, though fewer, that tried to assess the harm, if any, that resulted from her use of a private server. As for Hillary’s policy proposals and presidential qualifications, they’ve been completely lost in the glare of damaging headlines and sound bites.
— Los Angeles Times
Thomas E. Patterson is a professor at Harvard and the author of Informing the News.
