Dubai: Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai, has said the Star Rating programme for Customer Happiness Centres reflects the directives of His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to achieve a qualitative leap in government services.
“The high rating received by Dubai Government’s Customer Happiness Centres encourages them to further improve their services,” Shaikh Hamdan said. “Applying the Star Rating framework to the Customer Happiness Centres is part of the effort to enhance integration between federal and local government, which helps us ensure the UAE maintains a high ranking in the quality and efficiency of government services.”
Shaikh Hamdan unveiled 5-Star plaques at Customer Happiness Centres that received 5-Star ratings under the Star Rating programme. He was accompanied by Shaikh Ahmad Bin Saeed Al Maktoum; President of Dubai Civil Aviation Authority and Chief Executive of Emirates Airline and Group,
Abdulla Al Basti; Secretary General of The Executive Council of Dubai and Mattar Al Tayer, Director General and Chairman of the Board of Executive Directors of Roads and Transport Authority, apart from a number of senior officials. Shaikh Hamdan unveiled 5-Star plaques at three RTA Customer Happiness Centres in Al Barsha, Dubai Airports (Al Majlis), and Emirates Terminal 3.
He said achieving excellence requires committed effort, which eventually results in positive feedback from the community. He said the Dubai Government is keen to ensure that all Customer Happiness Centres enhance their service quality to be able to achieve 5-Star ratings. The rating programme motivates all Centres to be more dedicated to enhancing quality and customer happiness.
The Star Rating programme for Dubai Government’s Customer Happiness Centres was launched following a Memorandum of Understanding signed between the Emirates Programme for Excellence in Government Services and the Dubai Executive Council’s Secretariat General represented by the Dubai Model Centre. The programme reflects the efforts of the two parties to work together to implement the directives of Shaikh Mohammed bin Rashid Al Maktoum.
