Dubai: The Roads and Transport Authority (RTA) launched a new initiative entitled ‘Reflect Your Special Moments on Your Number Plate’, offering residents a chance to select five-digit vehicle plates signifying important dates and events in their lives such as birthdays, employment date, wedding date, and graduation date, among others.
“This initiative is part of RTA’s endeavours to deliver new and premium services to achieve customers’ satisfaction and happiness. It offers them the chance to select numbers of personal significance for their vehicle registration plates. These plates will be of five digits only emulating the day, month and year, and will be exclusively offered to the age group 18 to 35 [born from 1981 to 1998], as youth are the most passionate about events [in] their personal lives,” said Sultan Al Marzouki, Director of Vehicles Licensing at RTA’s Licence Agency.
“The number plates, from the S code, would be issued at a price of Dh1,620 per plate subject to availability. Interested customers can buy the number plates directly from customer service centres in Dubai, service providers, strategic partners, RTA’s website (www.rta.ae) or drivers/vehicles smart apps,” Al Marzouki added.
