Kuwait: A Mother’s Day for Kids without Mothers campaign to transform the lives of abandoned children in the Philippines has been launched by Xpress Money on the occasion of Mother’s Day.
The campaign is a part of the company’s CSR platform, H.O.P.E, in collaboration with Virlanie Foundation in the Philippines. The objective of the campaign is to bring the Overseas Filipino Worker (OFW) community together to give abandoned kids a better future. As part of the campaign, from April 21 to May 14, Xpress Money will contribute a part of the transfer fees an OFW pays to send money to the Philippines. The outcome of the campaign will see Xpress Money transforming the lives of the children by providing them with food, shelter and good quality education in the long term.
“Mother’s Day is a very important occasion in the Philippines. At Xpress Money, we want to mark the day by bringing together the overseas Filipino communities in solidarity with vulnerable children who don’t have mothers to celebrate with. For every remittance to the Philippines, Xpress Money will make a contribution to transform the lives of these children. We believe this campaign will help us make a tangible difference to young, underprivileged lives,” said Ashwin Gedam, vice-president of Global Marketing, Xpress Money.
The initiative will also raise funds for a Mother’s Day Feast for the children of the Virlanie Foundation in Manila. By visiting www.xpressmoney.com/hope, anyone can nominate women, be it their mothers, sisters or friends residing in Manila, to spend a few hours on Mother’s Day with these children. According to reports, the Philippines has over 1.8 million abandoned children who live on the streets. A majority of these children end up becoming victims of abuse, drugs, crime, exploitation, starvation and disease.
