Abu Dhabi
Etihad Airways, has announced a dedicated channel on its E-BOX entertainment system to showcase Arab Hope Makers, broadcasting a new series of films every three months.
“This is part of Etihad Airways’ strategy to share valued Arab customs and culture with the world and to bring people closer to each other by promoting wider cultural understanding. We will dedicate a channel of our inflight entertainment system, available on the personal screens of all Etihad Airways guests, to present the inspirational stories of the Arab Hope Makers every three months,” said Mohammad Al Bulooki, Executive Vice-President Commercial at Etihad Airways.
The Arab Hope Makers initiative, part of the Mohammed Bin Rashid Global Initiatives, was launched in February 2017 with the aim of shedding light on the flashes of hope in the Arab world. The initiative honours people who have worked in a spirit of dedication to serve their communities, providing them both with recognition and funding to enable them to enhance their contributions to the building of their communities and their prosperity.
The Abu Dhabi-based airline, seeks to reflect its values of Arabian hospitality with almost 19 million passengers reported to have travelled with Etihad Airways last year.
The E-BOX Hope Makers channel on the Etihad Airways fleet will showcase the stories of the five Arab Hope Makers awarded in May 2017, when His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, selected them from over 65,000 people who took part in the initiative.
Ma’ali Al Asousi, has dedicated her life to the people of Yemen, with her ‘Tamkeen’ development project. Hisham Al Dahabi opened his heart and home to the street children of Baghdad, opening ‘The Iraqi House of Creativity’. Majda Gibran, better known in Egypt as ‘Mama Maggie’, has given her life to helping over 33,000 children in Cairo’s slums achieve their potential. Nawal Al Sufi helps refugees fleeing the war in Syria, enabling over 200,000 refugees reach the shores of Italy safely. The White Helmets, the Syrian Civil Defence, consists of some 2,000 volunteers who try to save lives in the wake of that country’s conflict. In saving over 85,000 people, they have themselves lost over 190 of their members.
The Arab Hope Makers initiative aims to spread message of hope across the region in order to reignite optimism and confidence within the Arab World. It targeted young citizens specifically, aiming to inspire youth to embrace humanitarianism and dedicate their time to serving others, and to spreading hope.
