Abu Dhabi: Etihad Airways today said that it will donate Dh1 from every flight ticket sold in the UAE during 2017 towards the UAE’s Year of Giving causes.
The initiative is one of dozens being rolled out by Etihad Aviation Group (EAG) including offering free Etihad Cargo space for humanitarian causes, as part of efforts to touch the lives of those in need around the world.
Each month, the airline will donate all proceeds to Emirates Red Crescent’s projects, including the recently launched campaign ‘For Your Sake, Somalia, which targets famine in the African nation. Etihad Airways’ guests will also shortly be able to donate to Emirates Red Crescent during flights using a credit card.
Etihad Airways Chief Executive Officer, Peter Baumgartner, and the airline’s Executive Vice-President — Commercial, Mohammad Al Bulooki, launched the initiative with a special Etihad Airways dirham podium, inscribed with the message, ‘A dirham can go a long way’.
“We are proud to embrace the Year of Giving, a remarkable initiative which truly reflects the Emirati spirit of philanthropy,” said Baumgartner. “This donation is one of many philanthropic initiatives we are announcing throughout 2017, in a mission to embed giving within our corporate culture and in the way we do business.”
Secretary-General of Emirates Red Crescent, Mohammad Ateeq Al Falahi, said, “We are proud to have worked for many years with Etihad Airways. Their unrelenting commitment, whether through donations or volunteering, has been heart-warming. We will continue to work together throughout the Year of Giving to support the UAE’s humanitarian mission.”
The airline’s Year of Giving drive is visible on its flagship aircraft, the Airbus A380, with all four engines of the double-decker displaying the Year of Giving logo to promote the national initiative overseas in Etihad’s A380 destinations of Sydney, Mumbai, London, and New York.