Dubai: The 19th edition of largest and longest summer extravaganza in the region, Dubai Summer Surprises (DSS), concludes on Saturday after a 43-day city-wide celebration.
The summer festival organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), offered residents and visitors promotions, world-class entertainment and rewarding experiences since it kicked off on July 9 under the theme ‘Own The Summer’.
DSS 2016 featured a line-up of events and activities including shows by world famous cartoon characters, activations featuring global brands and products, and dining and shopping promotions, offering prizes.
With numerous retail promotions offering prizes, including one offering shoppers the chance to win 12 Infiniti Q50 cars, and deals and discounts up to 75 per cent on an array of merchandise in malls citywide, DSS contributed towards boosting the city’s retail sector this summer season, organisers said.
On the entertainment front, the DSS 2016 highlights included The Gruffalo Adventure and Save Our Summer at The Dubai Mall; Alvin & The Chipmunks Live on Stage at Mall of the Emirates, City Centre Mirdif and City Centre Deira; Mercado Circus Fiesta at Mercato; ‘Barbie You Can Be An Athlete’ experience, Trash Pack Live Show and Workshop, and Hasbro Games, all at Dragon Mart 2; Miss Fortune Circus; Lego Friends Workshops and My Little Pony Live Show & Beauty Corner, all at Ibn Battuta Mall; Bricks at BOXPARK; The Jungle Book at CITY WALK; and Angry Birds: Splat That! at Dubai Festival City Mall.
