Dubai: Dubai’s Burj Khalifa, the world’s tallest tower, will be lit up in pink this week to raise awareness and funds to fight breast cancer, its developers said on Wednesday.
The lights will be turned on late Thursday for the next two days, and then on the same days in the following weeks, to mark Pink October, an annual breast cancer awareness month, Emaar Properties said.
Visitors to Burj Khalifa, which stands 828 metres high “are invited to wear pink, to show their support to the cause”, it said in a statement.
One dirham ($0.27/0.25 euro) of all October sales in the shops of the tower, which has become a tourist attraction since opening in 2010, will go towards the Al Jalila Foundation.
The charity founded by His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of UAE and Ruler of Dubai, supports an initiative to promote the early detection of breast cancer, facilitate medical treatment and fund local research on the disease.
Breast cancer is the most common form of cancer in women worldwide. It is also the second deadliest form of the disease in women, after lung cancer.
