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Al Tayer Group takes part in Dubai charity campaign

Extra change from shoppers will go towards children’s education in conflict zones

Gulf News

Dubai: A Dubai-based retail giant will encourage shoppers to take part in a two-week-long fund-raising drive for a local charity campaign.

From December 1 to 15, Al Tayer Group outlets will encourage shoppers to round up their purchase and donate their change. All of the money collected will go towards a campaign by Dubai Cares, called #LastILearned.

Funds raised will provide education to children affected by emergencies in countries including Lebanon, Niger and Sierra Leone.

The group’s brands in the UAE include Bloomingdales and Giorgio Armani, and the Ford and Jaguar car dealerships.

“For the past few years, at Al Tayer Group we have been an engaged patron for causes and charities that support the access to and quality of education, well-being and future opportunities for the children within the community,” said Rania Shamas, an Al Tayer Group official.

Today, one in 113 people are either a refugee, internally displaced, or seeking asylum, and more than half of the world’s refugees are children.

The average length of displacement today has reached 17 years and the average length of conflict today is 37 years.

According to the United Nations, girls are almost 2.5 times more likely to be out of school in conflict-affected countries and adolescent girls are nearly 90 per cent more likely to be out of secondary school in conflict-affected countries than their peers in stable countries.