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Kareena gets designers noticed

Designer duo Pankaj and Nidhi Ahuja say the actress, who walked the ramp in their creation, helped grab eyeballs

  • Bollywood actress Kareena Kapoor to displays a creation by Kallol Datta at the grand finale during the Lakme FImage Credit: AP
  • Kareena Kapoor walks the ramp wearing a creation by Pankaj and Nidhi at the grand finale during the Lakme FashImage Credit: AP
Tabloid on Saturday

Designer duo Pankaj and Nidhi Ahuja say getting actress Kareena Kapoor as the showstopper added value to their brand when they presented their collection at the Lakme Fashion Week Winter-Festive 2012.

They were the grand finale designers along with Kallol Datta at the fashion week, which concluded Tuesday.

“Having Kareena (Kapoor) walk the ramp for us helped a lot. Our brand got noticed a lot more due to this. Also, she has noticed us and was asking about our collection. It is very exciting and we are happy," they said.

The actress sported an edgy look on the ramp — she flaunted a jet black long dress with infusions of leather and long fringe detailing.

Originally from Delhi, Pankaj and Nidhi’s brand is six years old and is available in 20 stores across the India.

This was their first stint at the Mumbai fashion event and for them “the experience was awesome” and they “would love to come back to city again”.

“This is our first show here and it was quite amazing to see our stall overflowing with people. The reaction from Mumbai has been fantastic and we would love to work here,” Nidhi added.

First time LFW roped in young designers for the grand finale.

“It is a new thing for Lakme, the finale had amazing energy because of new designers. I think everyone enjoyed the change,” Pankaj added.

There were lots of graphic prints and monochromatic colours on ramp and according to the designer, the collection was unique in its own way.

“We were inspired from very diverse elements such as paper cutting, handcrafting, origami, stitching and basket weaving, which all came through in out collection,” he said.

Short knitted dresses and jackets dominated the line in fabrics, such as wool and silk.