Salman Khan does it again. After giving back-to-back super hits Wanted, Dabangg, Ready and Bodyguard, he has hit the bullseye once again with Ek Tha Tiger which has broken records of opening day collection by earning Rs.330 million (Dh21.7 million).
The romantic thriller released on August 15 and trade pundits are expecting the collections to increase during the long weekend, thanks to Eid, and make more new records.
The film’s cost is said to be above Rs.500 millione and Ek Tha... marks director Kabir Khan’s third collaboration with Yash Raj Films after Kabul Express in 2006 and New York in 2009.
Rajesh Thadani, Multimedia Combines, Mumbai, says the film has received the highest opening ever.
“Salman’s movie Ek Tha Tiger is doing very well all over. It has been the highest opening ever. In first two days, the film has collected around Rs.47 crore all over India. On the opening day, the film collected Rs.33 crore. It is the highest collection till date for any Indian film,” Thadani said.
“In Mumbai the film collected close to around Rs.170 million on opening day. There is possibility that the film will break all records and collect Rs.2 billion,” he added.
Vinay Choksey of VIP Exhibitors, Mumbai, seconds Thadani and said: “The film is expected to maintain the craze and the collections will go up during weekend.”
The film that revolves around an Indian secret agent named Tiger collected almost Rs.170 million on the second day.
Anant Verma, director and business head of DT Cinemas, says “Ek Tha Tiger opened with 98 per cent occupancy”.
“The movie is doing excellent business. There was a lot of hype about it because of which we have had 45 percent online and advance bookings,” Verma said.
“From families to couples, college students to working class came to watch the movie and they are liking it. We are waiting for the weekend and expecting increased footfalls,” he added.
Salman, Research and Analysis Wing (RAW) officer, romances Katrina (Zoya), an Inter-Services Intelligence (ISI) agent in the film.
Ek Tha... shows the tumultuous journey of the dark world of intelligence that forbids its soldiers from falling in love.
The story is by Aditya Chopra and the film’s screenplay has been co-written by Kabir Khan and well-known journalist-turned-lyricist-writer Neelesh Misra.