Comedian Louis C.K. picked up the top honour, person of the year, from the Webby Awards on Tuesday, while social networking newcomers Pinterest, Spotify and Instagram were singled out for being internet innovators.
Louis C.K. claimed the Webby for his ground-breaking, digital-only release of stand-up special Louis C.K. - Live at the Beacon Theater, which he sold directly from his website for $5 (Dh18) each.
The release generated more than $1 million in two weeks and set a new precedent for publishing and distributing without restrictions, a model later followed by fellow comedians Aziz Ansari and Jim Gaffigan.
The annual Webby Awards, selected by the International Academy of Digital Arts and Sciences which includes members such as Richard Branson and Arianna Huffington, recognises ground-breaking internet work and innovation in web culture.
Icelandic singer Bjork was named artist of the year for her multimedia "app album," Biophilia, while actress Juliette Lewis and comedian Graydon Sheppard were singled out for their original YouTube series Sh*t Girls Say, which became a viral phenomenon last December, generating 16.2 million views.
Funny or Die co-founder Will Ferrell won an award for his impersonation of President George W. Bush reacting to Osama Bin Laden's death.