DUBAI: Burger Trip, a home grown fast-food joint, recently opened the UAE’s only ‘women only’ restaurant.
Called Burger Trip Ladies, the eatery is located on Jumeirah Beach Road in Umm Suqeim, 1.5km away from the main branch that caters to both genders.
“We started Burger Trip two years ago. The response has been very heartening. So much so that there are long queues of people waiting to be served on most evenings. On many occasions pregnant women and young mothers with babies have had to wait for hours. Therefore, we came up with the ‘ladies only’ concept,” says Essam Khalil, operations manager at Burger Trip.
The new branch, which opened in February, employs 12 waitresses while four men take care of the kitchen.
“The menu is the same as that served at our main outlet, but the interiors are different. Also, at the ladies branch, we serve everything on rose pink plates – the main outlet uses black,” adds Khaleel.
The new branch can accommodate 60 diners and is packed most evenings.
He says it is not uncommon to see large family groups splitting and heading to the two outlets in smaller groups. “The women along with kids head to the new outlet and the men catch up with each other at the first branch,” he says.
According to Khaleel, the spicy ‘Xalapa fries’ and Mac ‘n Cheese with crushed Cheetos are the best sellers. “After we opened this [ladies only] branch we have noticed women love cheese more than men.”
At least 60 servings of Mac ‘n cheese are ordered at the new branch each day, compared to 40 at the first one.
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