As Lady Gaga’s performance began, Intel Shooting Star drones created a backdrop of colourful formations in the sky including twinkling stars that transformed into red and blue moving stars, before creating the American Flag for a dramatic finale that brought Lady Gaga to center stage on the field. Additionally, the Intel Shooting Star drones finished out the halftime performance by forming the Pepsi logo in the sky.
The unique drone light show featured 300 Intel Shooting Star drones in a choreographed aerial performance marking the first-ever drone integration during a televised event and a Super Bowl.
Following the show, a 10-second Intel ad showcased the drones forming a Pepsi logo that morphed into an Intel logo.
“Lady Gaga and the Super Bowl creative team wanted to pull off something that had never been done before and we were able to combine Intel drone innovation with her artistry to pull off a truly unique experience,” said Josh Walden, senior vice president and general manager, New Technology Group, Intel. “The potential for these light show drones is endless and we hope this experience inspires other creatives, artists and innovators to really think about how they can incorporate drone technology in new ways that have yet to even be thought of.”
The Intel Shooting Star drones are a new type of unmanned aerial vehicle (UAV), specifically designed for entertainment purposes such as festivals and entertainment events. The purpose-built quadcopter drone is built with safety in mind and equipped with LED lights that can create over 4 billion colour combinations and easily be programmed for any animation.
