Dubai
Emirates airline has renewed its contract with Havas Media to manage its global media strategy, planning, social, traditional and digital investments through to 2020.
Havas Media had first won the account in 2014. Since then, it has led the consolidated media business for the airline’s high-profile campaigns featuring Pele, Cristiano Ronaldo and, more recently, Jennifer Aniston. “As our industry is driven by change and opportunity, it’s essential we work with business partners who share our progressive mindset,” said Boutros Boutros, Divisional Senior Vice-President of Corporate Communications, Market and Brand for Emirates Group. “ Emirates and Havas Media have similar cultures and what I call a “change agent” mentality.”
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