In response to the “My blood for my Country” initiative launched by Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, the Emirates Post Group organised a blood donation campaign at the Dubai Central Post Office which generated an overwhelming response from employees and customers. The campaign was organised in cooperation with the Dubai Blood Donation Centre, a division of the Dubai Health Authority, as part of raising awareness among the community to save the lives of many patients, especially those suffering from thalassaemia, cancer, haemorrhaging from traffic accidents, open-heart surgery and other conditions.