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UK broadband not as quick as promised
The average broadband speed for British consumers is 3.6 Megabits per second (Mbit/s), sufficient for many applications but well below advertised speeds, regulator Ofcom said on Thursday.
London: The average broadband speed for British consumers is 3.6 Megabits per second (Mbit/s), sufficient for many applications but well below advertised speeds, regulator Ofcom said on Thursday.
According to research based on 10 million separate tests of a range of suppliers' services, broadband speeds via DSL and cable vary by time of day due to the traffic levels on the network.
Across Britain, the speeds were slowest at 5-6pm on Sunday, when use of the Internet is at its highest, the report said.
Ofcom said "3.6 Mbit/s is sufficient for many Internet applications, including audio and standard definition video," but noted that "the speeds achieved are significantly below advertised headline speeds."
The average maximum possible speed was 4.3 Mbit/s - the highest speed that the line was capable of during the research period.
Ofcom said over 60 per cent of UK broadband consumers subscribed to "up to 8Mbit/s" packages but that on average the actual speed consumers received was 45 per cent of the advertised offer.
One in five subscribers actually received an average speed of less than 2Mbits/s.
For customers on DSL lines and not cable, speeds also depend in part on distance to the local BT exchange and consumers living in urban areas received speeds which were on average 15 per cent faster than those in rural areas.
Consumers in London received the fastest average speeds while those in the north east of England, Wales and Scotland received on average the slowest speeds.
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