Dubai: On-demand streaming has surpassed traditional TV viewing in the UAE and the viewing time on mobile devices is higher than the global average, according to Ericsson Consumer Lab TV and Media Report.
The study shows an increase in the time spent viewing content on smartphones and tablets globally. In addition, 37 per cent of consumers in UAE want to be able to watch their favoured content on any device.
Eighty-four per cent of consumers watch streamed content compared to 76 per cent who watch scheduled broadcast TV several times a week.
“Our research shows that in the UAE, viewing time on mobile devices is relatively high compared to the global average. With UAE consumers expecting to watch on demand content anytime and anywhere, we continue to work with our partners to offer mobile subscribers the best mobile broadband experience possible,” Rafiah Ibrahim, president of Ericsson Middle East, said in a statement.
The results, based on interviews with over 23,000 people in 23 countries, illustrate a shift in consumer behaviour. In the UAE, the study was conducted among 1,000 respondents with broadband connection at home. The sample represents 67 per cent of people in the age group of 16-59 years.
