Dubai: The UAE Telecommunications Regulatory Authority (TRA) announced on Sunday the opening of the Arabic top-level domain name dotEmarat for trademark institutions.
The registration process begins on October 17 and ends on December 15. The registration process will be available through TRA accredited registrars.
The Arabic top-level domain name opens new doors for trademarks to communicate with a wide user segment that was reluctant to use the internet because of the language barrier.
It establishes a communication bridge through which businesses can deliver their messages and offer their services for that particular segment.
Companies can use the Arabic domain name in advertisement campaigns that specifically target Arab audience.
dotEmarat is still a spacious and wide market where companies can reserve distinct domain names that completely reflect their services and activities, unlike the familiar domain names where it is difficult to find suitable names.
Mohamad Nasser Al Ghanem, TRA Director General, said: "The Arabic top-level domain (dotEmarat) presents a unique opportunity for companies looking to expand its customer base. Ownership of such domains will secure intellectual property rights related to the name and opens vast opportunities for more companies to take advantage of the Arabic names for their brands."
