Dubai: Social media aggregator Tint sees Dubai as the perfect environment to foster entrepreneurial- and technology- inspired companies.
The San Francisco-based startup aggregates social feeds from Facebook, Instagram, YouTube, LinkedIn, Google +, Vine, Pinterest, Twitter and RSS into one page on websites, mobile apps, retail TV displays, event walls, or huge jumbotrons in bid to allow organisations to create social hubs in minutes.
Brandon Ancier, director of happiness at Tint, told Gulf News, that the app allows brands to collect and curate all social feeds and #hashtags to display them anywhere and brands can use their audience as their marketers on a deeper level with real-time content.
He said that the company hit on Dubai for its first international expansion because the market is changing so fast here.
“We found that 88 per cent of the people are on the internet and use social media every day. Dubai is a huge market in the Middle East, which is untapped with its large-screen displays and the growth in social media,” he said.
The company has more than 45,000 brands within less than two years and clients like Ferrari World, du, Dewa and Dubai Mall are already using this facility.
“We have the back-end functionality to moderate content and with analytical tools, advertisers can measure return on investment that allows companies to tailor their entire social media strategy with new insight and data,” he said.
Social media aggregation is a “huge and previously untapped opportunity in digital marketing” and the growth is going to be enormous.
“We aim to have 100 clients by end of this year by tapping into the region’s Digital-out-of-Home [DOOH] potential. Our next expansion plans are in UK and Australia,” he said.
