Dubai: Sony Mobile Communications on Monday announced a partnership with Jumbo Electronics to handle micro-distribution in the UAE.
Jumbo will cover the independent retail channel in the emirates for Sony Mobile from February.
This will include the vast network of small to midsize shops across the country.
Smartphones now account for nearly two out of every five phones in the Middle East, according to research from International Data Corporation (IDC), and total worldwide smartphone shipments are forecast to reach 1.7 billion units in 2017.
“Sony Mobile recently announced a series of new products and innovations at CES that build on the strong momentum gained throughout last year,” said Ruediger Odenbach, vice-president, Sony Mobile Communications Middle East and Africa. “Our 2014 product line-up will highlight how we deliver ground-breaking products that truly enhance consumers’ lifestyles.”
“Jumbo has a long-standing association with Sony as the exclusive distributor for Sony consumer products for 40 years in the UAE and Oman,” said Vishesh L Bhatia, CEO of the Jumbo Group. “We are delighted to expand our partnership and are honoured to be chosen for Sony Mobile’s micro-distribution in the UAE. We are confident that our award-winning distribution network will do justice to Sony Mobile’s industry-leading products.”
