Dubai: Sharp Middle East FZE (SMEF) has unveiled a strategy to grow its business solutions products segment by 20 per cent in 2010, and double its turnover in five years.
"We are targeting a 20 per cent increase in both revenue and volume for this year. Sharp Middle East will introduce a new line up of multi-function printers and copiers in the region to meet the specific demands or requirements of the customers," Altaf Jasnaik, Corporate Communications and Branding Manager of Sharp Middle East FZE (SMEF), told Gulf News in a phone interview.
Better equipment
"It is a global trend that operations will have a leaner and better target to enhance operations; companies will rely on better workforce and better equipment. So in line with this, Sharp Middle East caters to companies who want to have better and good equipment and machines," added Jasnaik.
Sharp, regarded as the world's second largest manufacturer of multi-function printers and copiers, has lined up new models for the Middle East market, five in mono and two in colour to be launched this year.
During the annual Sharp Regional Solutions Summit in Dubai, Fumio Yamaguchi, Managing Director of Sharp Middle East, outlined the growth strategy devised by the regional management team and expressed confidence that it was achievable despite current market sentiment.
"We are confident that people will have a positive response to our new products and innovations. We are targeting the IT managers or companies that want to have efficient equipment to improve their facilities and operations," said Jasnaik.
Reviewing the past year, Yamaguchi said that the challenges brought by the recession put the regional management team into an engagement mode, working closely with Sharp's regional partners.
"Capitalising on several challenges, the regional management team proved that dedication is the key to success," said Yamaguchi in a press statement.
"Converting every challenge into an opportunity, we managed to retain our market share in the region and also grow our business in key markets."
In 2009, to take advantage of the market scenario, Sharp introduced 10 new models from both the mono and colour segments that proved successful for the company.
Talking about market trends, Yamaguchi said IT and office managers are putting the focus on operational efficiency, opting for products offering the highest performance quality with greater operational and energy efficiency, eventually aiming for economised running costs.
