Dubai: Samsung Electronics is increasing its footprint with the opening of its new brand store at Deira City Centre. The store will be a new addition in a series of openings as a result of Samsung’s partnership with retailer Jacky’s.
Consumers will have the opportunity to experience and interact with the products at the new store, as well as enjoy a personalised service from trained sales consultants.
The new brand showroom will showcase latest Samsung products including the Food Showcase Refrigerator, Crystal Blue Washing Machine, Curved UHD TVs and Galaxy S5 smartphone.
B.K. Yoon, President & CEO, Samsung Electronics attended the inauguration of the new brand store and said: "Our vision at Samsung is to improve people's lives across the globe through our products. The GCC region is a very important market with high potential and it is very rewarding to know that people here support our business.
"The opening of our new brand store in the UAE marks our international expansion and commitment for delivering excellent products in every part of the world".
Commenting on the opening of the Samsung store at Deira City Centre mall, Young Soo Kim, President, Samsung Gulf Electronics, said: "The opening of our new brand store in the UAE is testament to the strength of Samsung as a brand in the GCC region and the customer loyalty we have built over the years.
"We see very positive things in store for the UAE's future economically, and we expect consumer sentiment to remain positive and indeed move from strength to strength. As such, we feel this is the right time to expand our footprint across the retail space."
Ashish Panjabi, COO, Jacky's Group of Companies, added, "The latest store to be added to our portfolio is testament to the values Jacky's shares with Samsung. The customer experience remains central to the services we provide, and this has ensured a strong partnership between ourselves and Samsung. We are confident that shoppers in the local area will soon consider Samsung's Deira City Centre Mall as their first stop shop for all their electronic needs."
In addition to its wide range of gadgets and other electronics, the new store in Deira City Centre will also have a Customer Service counter, where staff will be able to conduct minor repair jobs on the spot.
