Dubai: Panasonic on Wednesday announced robust plans to boost its market share and pursue customer value in the Middle East and Africa (MEA) region.
The company held its annual convention in Dubai, attended by more than 50 business partners from over 15 countries, to outline the increased focus on enhancing showroom display as the key strategy for the region moving forward, it said in a statement.
“The Middle East region has witnessed an exponential growth over the years. Riding along with this fast-paced development and while aligning our strategies to keep pace with the ever changing requirement of our customers, our plan for this year will see Panasonic strengthening its competitiveness by introducing new products to the existing large portfolio of products that we already possess,” stated Shinichi Wakita, who has recently taken over as the Managing Director of Panasonic Marketing Middle East and Africa.
Opportunities
He said that restructuring has been another proactive approach implemented by the company not only at the global level but also at the regional level.
In its efforts to boost sales across the region, the company said it plans to actively promote and create new business-to-business (B2B) opportunities and, at the same time continue to increase profitability in the company’s traditional business-to-consumer (B2C) sphere.
Wakita said that Panasonic’s priority is to return to the basics and thoroughly pursue customer value. “Our DNA has always been to focus on customers,” Wakita said.
