LG to spend more on marketing to raise its market share to 30%

Dubai: LG Gulf will be spending more than 30 per cent on marketing this year compared to last year to increase its TV market share to 30 per cent this year, Duk Young Kim, president of LG Electronics Gulf, told Gulf News.

He said LG had a market share of 25 per cent last year.

“Bigger screen sizes are going to fuel our TV business this year and we expect more than 20 per cent growth in TV business this year,” he said.

Kim sees demand for UHD TVs to come from the UAE, Saudi Arabia, Kuwait and Georgia, but the volume is going to be small.

When Samsung and Sony are focusing more on UHD TVs, LG said it will focus on UHD as well as OLED (organic-light-emitting display) TVs.

“UHD TVs will be for mass market and OLED TV will be for premium customers,” said J.D. Lee, general manager of TV business at LG Electronics Gulf.

According to Sweta Dash, senior director for display research at IHS, the adoption of OLED will be slow due to its price factor. Only early adopters will purchase OLED TVs.