Business | Technology

Givori launches limited-edition phone

UAE-based mobile accessorisor sells Nefertiti model for Dh16,300.

  • By Naushad K. Cherrayil, Staff Reporter
  • Published: 23:32 December 8, 2008
  • Gulf News

Dubai: Givori, an UAE-based firm specialising in luxury accessories for mobile phones, has exclusively launched its limited edition Nefertiti phone, inspired by the ancient Egyptian queen.

Only 50 Nefertiti phones have been created, each one marked with its own limited edition number. The units will be sold in the UAE for Dh16,300, and three have already been sold.

The phones, meticulously handcrafted to ensure that no two are alike, feature 24 karat gold-coated Swarovski crystals on the Nokia 8800 Arte.

"The Givori phones target a specific type of person who enjoys purchasing luxury products and who likes to have the most up-to-date style items," said Amine Aoude, Brand Manager of Givori.

"The luxury sector remains a key area of retail and contributes to economic growth in the region. The Nefertiti phone is a limited edition product which is being targeted to an audience who are able to spend on such items."

Some of the units are expected to be shipped to Saudi Arabia to meet a demand for luxury phones there, he added.

The accessorisor launched the Serendipity collection on Nokia 8800 Arte and Nokia N76 mobile phones in February last year for Dh11,300.

Amine said every phone is prepared and crafted by hand and the skilled design team draws on expertise from such varied fields as architecture, graphic design, jewellery and model-making.

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