Business | Technology
Channel Sponsor
BenQ's environment-friendly product range unveiled
With environmental concerns fast becoming a major concern, BenQ continues to distinguish its brand from the competition with innovation and industry-leading technologies by introducing its 'Go Green' range of products.
- By Naushad K. Cherrayil, Staff Reporter
- Published: 23:56 October 22, 2008
Dubai: With environmental concerns fast becoming a major concern, BenQ continues to distinguish its brand from the competition with innovation and industry-leading technologies by introducing its 'Go Green' range of products.
"Rising global warming, increased energy costs and greater awareness about its socio-economic implications has shifted our focus to look for ways to reduce carbon-emission, save electricity and make the environment a better place.
Everyone is going green these days and we at BenQ are also doing our bit to save electricity and the environment. BenQ has always been dedicated to 'Bringing Enjoyment 'N' Quality to Life'," Manish Bakshi, general manager, BenQ Middle East and Africa, said.
He said with the new models, "we demonstrate how enjoyment extends far beyond hardware and technology, but to the natural world as well. With our new low-energy, low-emission models, we hope to set the trend not only for 16:9 format, but social and environmental responsibility.
"These go green products have eco-friendly design as per WEEE [Waste Electrical and Electronic Equipment Directive], lead-free and the design contains low hazardous substance. They also comply with WEEE design for recycling," he said.
Go Green monitors use up to 25 per cent less energy and offer reduced carbon dioxide emissions of up to 25 per cent and an impressive mercury emission reduction of up to 50 per cent.
"We are very positive about the electronics industry despite the economic slowdown worldwide. For 2008, we are optimistic of achieving an aggressive growth for the BenQ brand in the market," Bakshi said.
He said prospering regional economies combined with growing disposable incomes and interests in technology are fuelling demand for bigger and better LCD TVs in the Middle East. By 2011, approximately 6.1 million units of LCD TVs are expected to be sold in the Middle East and Africa region.
Widescreen LCD monitors are already replacing 4:3 monitors, Bakshi said. These have advantages like less panel cost and packing is slim, thereby making logistics cheaper. "Within widescreen format monitors, we can see the trend of 16:10 monitors is getting replaced with 16:9 monitors.
"In the Middle East and Africa in 2008, we are anticipating an approximately 30 per cent growth in the widescreen LCD monitor market and 100 per cent growth in the LCD TV segment," he said.
Share this article
More from Technology
More from Business
Popular in Business
-
Budget travel
Airlines in the region
Take a pictorial look at some of the budget airlines in GCC
Business Editor's choice
-
Journey of UAE's own label owner
Sky is the limit for Rais who has renowned Djs signed to his firm
-
Global Village
Revamped layout featuring four cultures to greet visitors this season
-
UAE's bounced cheque law explained
Senior lawyer Hassan Arab explains court's take on bounced cheques
