This Dubai Shopping Festival major retailers are again bundling hardware, like portable hard disk drives, software and accessories and peripherals, as they try to promote the sale of their laptops and other products.
Tablets, smartphones, Windows 8 laptops/ultrabooks, DSLR cameras and LED TV’s (especially for Indian customers) is likely to fuel growth.
“Much of the Gitex offers came from IT-related products. In DSF we have a wider range of products including white goods. Smartphones and tablets will be key players. Unlike like the madness at the eight-day Gitex, DSF will have a much wider shopping experience across Dubai,” Vishesh Bhatia, Jumbo Electronics CEO, told Gulf News.
Jumbo is offering Sony products with up to Dh500 gift vouchers, price cuts on various models and hi-value bundles such as Xperia Ion smartphones and Blu-ray home theatres on large screen TVs.
Customers will receive gifts such as digital still cameras, 500GB hard disk drives, seven- inch android tablets and routers with a purchase of a laptop from Jumbo. For smartphones lovers, any purchase will entitle them to win Dh250 accessory vouchers. In addition, Intel is presenting the “Scratch & Win” promotion for opportunities to win up to Dh5,000 back in cash.
Apart from the retailers, Visa is also running promotions for for card holders, Karim Beg, Head of Marketing for MENA at Visa, said. “Our Big Box promotion is set to offer exciting rewards for our consumers with added intrigue of keeping people guessing about the nature of our grand prize throughout the month,” he said.
Even though each retailer is spending more than a million this DSF, many are seeing only a single-digit growth this year.
“We predict single-digit growth this year. There is money in people’s wallet. How much can they spend? Those who wanted things bought it during Gitex and throughout the year we have offers in the UAE. We see visitors coming through the Dubai Airport and the statistics show an increase in hospitality industry,” Bhatia said.
“Considering categories like televisions, we have seen prices drop heavily this year, growth has become more challenging with dropping price points. We are focusing on bundle offers this time,” Ashish Panjabi, COO at Jacky‘s, said.
DSF this year should result in positive growth as more tourists from the Gulf, Russia and China of late. For the GCC, Dubai is a weekend trip, for the Russians, they celebrate Christmas in January so many of them would be on holiday and the Chinese have Chinese New Year coming up this month as well.
According to Neelesh Bhatnagar, CEO of Emax, smartphones, tablets and LED TVs will be the key drivers of growth during the event.
“We are spending around Dh8 million this DSF and we will be giving away Dh1 million to the luck winner and Dh5 million Centrepoint gift vouchers to customers apart from the bundled and discounted offers,” Bhatnagar said.
Emax is expecting around 45 per cent increase in revenues when compared to last year’s DSF and are very optimistic about this year as more Russian and Sub-Continent tourists are flowing into Dubai.
• Buy EOS 600D camera worth Dh3899 from Emax and get EFS 75-300mm lens worth Dh1299,plus 50mm AF lens worth Dh449, LG L7 mobile phone worth Dh899, SD cards, tripod and carrycase worth Dh280. Save Dh1927.
• Buy Nikon D3100 camera worth Dh2199 from Emax and get 55-200mm lens worth Dh799 plus 50mm lens worth Dh499, LG L7 mobile phone worth Dh899, SD cards, battery, tripod and carrycase worth Dh315. Save Dh712.
• Buy EOS1100D Canon camera worth Dh1199 from Emax and get 270 EX flash worth Dh799 plus EFS 75-300mm lens worth Dh1299, centrepoint gift voucher worth Dh700, SD cards, tripod and carrycase worth Dh280. Save Dh2178.
• Buy Nikon D3100 camera worth Dh2399 from Plug Ins and get 32-inch LG TV worth Dh1299 and 4GB SD card and carrycase. Save Dh1299.
• Buy Nikon D800 camera from Grand stores for Dh13999 and get free accessories voucher worth Dh1050, free photography services voucher worth Dh1400 and one-year free extended warranty worth Dh1400. Save Dh3850.
• Buy Samsung 55-inch ES8000 smart TV from Emax for Dh12999 and get 46-inch Samsung EH5000 TV worth Dh2999 plus 39-inch EH5003 TV worth Dh1599, Centerpoint gift voucher worth Dh1000 and free 3D galsses. Save Dh5048.
• Buy Samsung 46-inch ES6200 TV worth Dh4799 and get 3D Blue-ray player worth Dh799, Centrepoint gift voucher worth Dh1150 and three 3D glasses. Save Dh2149.
• Buy 46-inch Samsung ES8000 smart TV from any retailer and get 39-inch EH5003 and 32-inch E420 LCD TV for Dh8999.
• Buy 46-inch Sony LED TV from Jumbo worth Dh3499 for Dh3074 and get Dh200 gift voucher.
• Buy 55-inch Sony LED TV from Jumbo worth Dh5499 for Dh4999 and get Dh500 gift voucher.
• Buy a 60-inch Sony KLV60EX640 3D LED TV from Jacky’s for Dh8499 and get Blu-ray home theatre system worth Dh1299 plus gift voucher worth Dh400, wall bracket and installation.
• Buy 60-inch Sharp LED TV worth Dh6999 for Dh6499 from Sharaf DG and get HTCN 9990 home theatre worth Dh1599, HD Kit and seven-inch eklasse tablet worth Dh299. Save Dh2547.
• Buy S400 Lenovo laptop from Plug Ins worth Dh3199 for Dh2999 and get 32-inch LG TV worth Dh1299. Save Dh1499.
• Buy a notebook or ultrabook from Jacky’s from Dh4000 and get seven-inch Eurostar tablet and Seagate 500GB 0hard disk drive worth Dh528 and Baracuda resort leisure voucher worth Dh300.
• Buy a notebook or ultrabook from Jacky’s from Dh3000 to Dh3999 and get seven-inch Eurostar tablet and headphones worth Dh448 and Baracuda resort leisure voucher worth Dh300.
• Buy a notebook or ultrabook from Jacky’s from Dh2300 to Dh2999 and get seven-inch Eurostar tablet worth Dh299 and Baracuda resort leisure voucher worth Dh300.
• Buy Dell Inspiron 15 i7 processor laptop worth Dh3099 for Dh2599 from Sharaf DG and get seven-inch eklasse tablet worth Dh399. Save Dh899.
• Buy HP Envy Sleekbook 4 i7 processor laptop worth Dh3299 for Dh2999 from Sharaf DG and get Xbox console 4GB worth Dh969. Save Dh1249.
• Buy 16GB 5.5-inch Samsung Note 11 from Eros worth Dh2699 for Dh2399 and save Dh300.
• Buy a smartphone, mobile phone or tablet from Jacky’s from Dh2000 to Dh3149 and get seven-inch Eurostar tablet worth Dh299 and Baracuda resort leisure voucher worth Dh300.
• Buy a smartphone, mobile phone or tablet from Jacky’s from Dh1050 to Dh1999 and get Toshiba 320GB hard disk drive worth Dh179 and Baracuda resort leisure voucher worth Dh300.
• Buy mobile phones worth above Dh1,500 from Jumbo and get accessory voucher worth Dh250.
• Buy 4.8-inch 16GB Samsung S3 worth Dh2399 for Dh2099 from Jacky’s and Sharaf DG and save Dh300.
Source: Emax, Jacky’s, Sharaf DG, Plug Ins, Grand Stores, Jumbo