Paris: Samsung rolled out a new smartphone on Friday in a bid to regain market dominance as arch-rival Apple, eyeing the next generation of wearable technology, opened pre-sales for its first watch.
Samsung’s Galaxy S6 and its curved-edge variant, the Galaxy S6 Edge, went on sale in South Korea, home of the electronics giant, as well as Europe, the United States and markets in the Asia-Pacific such as Australia, Singapore and India.
Samsung, labouring under successive quarters of plunging profits and booming sales of Apple’s iPhone 6, is hoping the new phone will reverse its fortunes.
However, the S6 had to contend on launch day with the Apple Watch, which will connect wirelessly to a user’s iPhone to facilitate messaging, calls and apps — especially ones geared toward health and fitness.
The first generation of smartwatches from the likes of Motorola, LG and Samsung itself failed to gain much traction with consumers. But experts say the Apple Watch may have an edge given its design quality and universe of apps.
The US company on Friday started taking pre-orders for the watch both in selected territories and online. First deliveries will begin in nine countries on April 24.
Would-be early buyers queued for a “trial fitting” at the Apple store in Tokyo’s chic Omotesando area.
But in Paris, there were no throngs outside the company’s flagship store by the Place de l’Opera as was the case with the unveiling of previous new Apple products, with journalists outnumbering shoppers.
Apple Watch prices will start at $349, with a limited-edition gold version costing $10,000.
Meanwhile, the range of Samsung’s S6 models has won strong reviews from tech pundits, with the Wall Street Journal calling them “the most beautiful phones Samsung has ever made”.
“Given the response from the market and clients ... we expect the S6 to set a sales record for all Galaxy models,” Lee Sang-Chul, the vice head of Samsung’s mobile unit, told reporters.
The S6 retails at around 858,000 won ($800) in South Korea, while the S6 Edge comes in at 979,000 won, broadly in line with their Apple counterparts.
Both models are powered by Google’s Android operating platform and, in a break from their-plastic-backed predecessors, feature metal and glass bodies.
The fight begins
Jan Dawson at Jackdaw Research expects Apple to sell around 20 million of the devices this year, which will “catalyse the overall smartwatch market and help other vendors even as Apple comes to enjoy levels of market share it hasn’t had since the iPod”.
But, despite fierce competition on various market fronts, there are signs that Samsung is beginning to fight back. Earlier this week it released a better-than-expected profit estimate for the first quarter.
Samsung suffered a dramatic slide in profits last year, hit by slowing demand in an increasingly saturated and competitive smartphone market that it had largely dominated since 2011.
The company struggled to fend off a double challenge from Apple in the high-end market and rising Chinese firms such as Lenovo and Xiaomi in the fast-growing mid and low-end markets.
Samsung rarely discloses handset sales figures but analysts say the Galaxy S4, released in 2013, set the firm’s sales record of 70 million units globally.