Philips named Ozlem Fidancı as its Chief Executive Officer for the company’s operations in the Middle East and Turkey. Fidancı is set to continue drive the company’s strategic objectives and overall growth across the region.
In her new role, Fidancı will be responsible for 16 countries. After having served as the Philips Consumer Products General Manager since 2008, she became the Head of Marketing, Sales and Strategy to the Philips Electronics business in Singapore in 2010, where she played an important role in driving the company’s emerging markets’ strategic plans. In 2011, she rejoined the region as Vice-President and General Manager to the Philips Consumer Products Middle East, Turkey and Africa (META).