Dubai: Hewlett Packard (HP) sees growth opportunities in the cloud computing business in the Middle East and Africa as this wave is going to be strong, said a top official.

“Our one-stop shop service will enable organisations to streamline operations while delivering improved service. Businesses need to adopt cloud computing and take advantage of both its efficiency and agility while achieving levels of operational efficiency that were previously unthinkable,” Ernest Sales, Managing Director and vice-president of HP Middle East, Mediterranean and Africa, told Gulf News.

“We are the number one open standard company in meeting the objectives of covering the layers to meet cloud computing,” he said.

The US company is well positioned to extend its leadership into the major trends driving IT investment-cloud computing, information optimisation and data security.

HP’s strategy is to transform the industry and lay the foundation for widespread cloud adoption. “We have brought together our server, storage, networking, management software and technology services offerings to deliver converged infrastructure solutions for enterprise customers that will help them make this critical transition,” he said.

By combining hardware, storage, software, and services in one solution, “we can reduce the complexity for organisations looking to get into cloud computing. It is changing the face of IT today. It provides greater levels of flexibility and scalability for IT organisations and represents an attractive option for IT as it looks to continue to meet changing business needs with limited resources,” said Sales.

He added that everyone is offering cloud service, but these companies will not have everything under their belt unlike HP which has all the components.

“Most companies offer one piece of the component and if that fails the cloud will not work, or if that company breaks the tie-up with other companies it will again break. Most of the firms will move into cloud by 2015,” said Sales.

According to Sales, cloud computing could answer much of the problems facing the industry today. “It is a journey. We’re not going to get there tomorrow,” he said.