Dubai: Ericsson said on Wednesday that Tareq Sa’adi has been appointed as head of global customer unit Zain and head of customer unit for the GCC [Gulf Cooperation Council] and Pakistan.

In his new role, Sa’adi will be responsible for key accounts in the GCC and Pakistan in addition to all Zain accounts within Ericsson.

Sa’adi joined Ericsson in Stockholm, Sweden in 1996 before moving to cover the Levant, GCC and North Africa regions as well as parts of Eastern Europe.