Dubai: The network providers are now offering a host of 4K and HDR offerings, which is expected to bolster the demand for UHD TV’s in terms of content and is in line with the global announcements of 4K streaming content now available in nearly every country in the world.
Netflix, Amazon and YouTube have given in their support for HDR. Netflix original series Marco Polo was the first series to be presented with HDR in Dolby Vision, and this was followed by others such as Daredevil and Jessica Jones.
Vudu offers over 30 Dolby Vision titles right now. Amazon has also announced plans to support the streaming of Dolby Vision content.
Next big thing
Several major movie studios including Sony Pictures, Fox, Warner Brothers and Disney, have committed to releasing HDR compatible content. Streaming service providers like Netflix, Amazon and YouTube strongly support HDR and recognise it to be the next big thing in TV technology. Netflix anticipates that 5 per cent of content will be available in HDR by 2017, ramping up to 20 per cent by 2019 for those who have the capability to receive it. Prime members of Amazon will also be able to view movies and TV shows including Amazon Originals in HDR quality.
Samsung has a partnership with STARZ Play Arabia, the on-demand video streaming service available across the Gulf region, to bring the latest 4K content to its customers.
HDR has also been included as standard in the Ultra HD Blu-ray format. The amount of discs available, not to mention the number of players, is currently slim, but as more and more films are released in the format, HDR is set to hit the mainstream very soon.
