Dubai:

While all of the attention has been taken up by Apple and Samsung, the Amazon’s Kindle is getting ready to make a splash of its own in the UAE.

The 7-inch Kindle HD is likely to be in stock by the end of this month itself, according to a top official at Jumbo Electronics, which is selling the tablet here. The other models within the expanded Kindle line-up — the Fire HD 8.9-inch in 16GB, 32GB and 64GB with 4G — will be in stores by mid-October.

“Customers with an existing Amazon account can easily access the digital content for their Kindle,” said Vishesh Bhatia, CEO at Jumbo. “New users who have a US postal number can also register and start using the device.

“Once you are registered, it’s a very simple process of choosing the digital content, be it books, newspapers or magazines.”