Dubai
Zenith, the media arm of Publicis Media, has been named the agency of record for Nestle M.E. This follows an extensive pitch that involved multiple agencies.
The winner will manage the full scope of media services across the Middle East for Nestle, spanning strategic planning, media buying, digital optimisation, eCommerce development and customer engagement and effective from January 1.
“This win is a further validation that our vision is resonating with our client partners and proof of our skill and scale at creating integrated, value adding solutions tailored to the very specific needs of Nestlé M. East,” said Alex Saber, Chairman of Publicis Media M. E.
The Nestlé regional portfolio numbers more than 60 brands spanning dairy products, coffee and creamers as well as confectionery and infant nutrition, among others. It owns and operates 18 factories across 13 countries in the region.
Firas El Zein, CEO of Zenith M.E., said, “Our RoI (return on investment) focused approach will ensure driving growth for their brands through leveraging data and insights resulting in consumer centric strategies in a highly dynamic market.”
