Dubai: Telecom regulators in the UAE are singing the praises of social media to be developed and encouraged as critical tools for community building and open dialogue in the country.
After implementing the use of social media in its own efforts to reach out through its own website, the Telecommunications Regulatory Authority (TRA) said Wednesday it is advocating social media sites for the betterment of the UAE's social and business community.
"Social media can be defined as an established and evolving channel that needs to be part of overall communications and cap-acity-building strategies," said Mohammad Nasser Al Ganem, TRA Director-General.
"It is a key component for companies because it provides them with greater opportunities to share more information about the important work they do, and it helps them in obtaining the required feedbacks."
The TRA said Wednesday that it "launched an initiative at the beginning of 2011 in accordance its own trend of utilising social media in its work and activities."