Hani Ghorayeb, President of IAA UAE chapter, announced on Wednesday that a new IAA UAE forum has been established to represent specific goals related to the expansion and good practices of the film and video advertising production community in UAE.
In a statement, the chapter said “Professional content production is central to the requirement of a thriving advertising category. As the demand for content production across multiple platforms grows there is a clear need to have a team focused on raising industry standards, resolving industry issues and standardising best practices. “
Over the last two terms the IAA UAE has diversified its Board to include educationalists, clients, media, digital, integrated and traditional creative agencies.
Now it is extending the remit to support the needs of the advertising production community which is a significant section of the membership it serves today.
A forum has been established with a steering and working committees who are tasked to drive the IAA UAE- Production Forum agenda.
Announcing the formation of the IAA UAE-Production Forum, Ghorayeb commented: “The Communications industry in UAE is a diverse and thriving sector. Having our production industry members focus on a specific agenda that promotes and expands their role in UAE is a very welcome and timely initiative given the rise of content”